What do you think of when you think about creativity? Many people think that creativity only lies within the paintbrush of an artist or in the sculpture of an architect, but perhaps creativity can appear in more places than just a studio. In reality, creativity is not detained within one sector, and that’s the beauty of it. So, what is creativity you might ask? Well, according to Gestalt psychologists, creativity is defined as something that generates a new idea, insight, or solution through imagination rather than through logic or reason.

Creativity goes hand in hand with innovation. And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity – that’s the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective.

Creativity and innovation within a well-run companies have always been recognized as a sure path to success. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. Encouraging the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions.

In order to support productivity and growth in Europe, it is vital to invest in education and training. Europe needs creative and innovative entrepreneurs; it also needs a flexible and resilient workforce equipped with the necessary and basic skills.

Our education system is responsible for preparing young people to build successful lives, to teach them think outside the box and nurtures unconventional talents and skills. They should be ready for the wide range of possibilities ahead of them. It requires a depth of knowledge in their chosen discipline, as well as creative problem solving skills and innovation, leadership abilities, experience working on effective teams, and adaptability in an ever-changing environment.

This course is for educators who want to integrate innovation, creativity, and entrepreneurship into the work they do with students.